ETHICOM LLC

Ethicom LLC is a consulting initiative coordinated around Empowering Tomorrow’s Human-AI Interaction Community, supplying individuals and companies with the tools, information, and scaffolding to leverage the research and ethics of human-AI interaction to be more responsible users and developers of emerging AI technologies.

Consulting in:

Trust & Safety

AI Model Policy & Responsible Design

User-AI Interfacing

Red Teaming & Adversarial Testing

Industry Best Practices & Responsible Internal Use

Public Discourse & Areas of Reputational Concern

Founder & Managing Member: Rose E. Guingrich

Inquiries: guingrich [at] ethicom-ai.com

Events & Digital Resources:

Ongoing

Our Lives With Bots: Podcast on the psychology and ethics of human-AI interaction

Foundational Crash Course: Virtual series on “Unlocking the research behind human-AI interaction” on YouTube

April 2025

Companion Chatbots Livestream: All Tech is Human

Companion Chatbots: Innovation, Ethics, and the Evolution of Human-AI Relationships
Join us for a livestream panel discussion to explore the rapidly evolving world of companion chatbots. Moderated by Rose E. Guingrich, a psychology researcher who specializes in human-AI interaction, this livestream brings together voices from industry, law and policy, and academia to discuss the opportunities, challenges, and ethical questions surrounding these technologies.
From development and deployment to regulation, research, and public education, our panelists will share insights across sectors and address pressing questions, including:
– What roles do companion chatbots play in people’s lives? What roles should they or should they not play?
– What does it mean to design companion chatbots responsibly? Are current designs ethical?
– What guidelines govern companion chatbots, and what more needs to be done to ensure transparency and accountability?
Whether you’re a developer, policymaker, researcher, or just curious about AI companions, this conversation is for you.

January 2025

Mini Course: Ethical AI: Unlocking the research behind human-AI interaction

In this workshop, students learned all about the science of human-AI interaction, such as how and when to deploy social AI systems, the social consequences of perceiving AI as conscious, the ways in which relationships can change in an AI environment, and more. Students finished the session with a base of knowledge about the trends and discoveries within human-AI interaction research and an understanding of how to think through the ethical issues of deploying AI systems.

November 2024

All Tech is Human University Network Seminar: Unlocking the research behind human-AI interaction

March 2024

Visiting Speaker Seminar: Computers as bad social actors (Lize Alberts)

February 2024

Google + ETHICOM Workshop: Creativity, Artificial Minds, & Generative AI (in-person, by invitation only)

This workshop was a joint effort by Rose & Ben Zevenbergen (Google) to bring together a diverse community of cross-sector participants for a roundtable discussion on emerging AI technologies and our collective responsibility to ensure an ethical future. Participants from multiple teams at Google and various departments at Princeton came together to discuss theory of mind and LLMs and generative AI’s impact on creativity.

January 2024

Mini Course: Ethical AI: Unlocking the research behind human-AI interaction

In this workshop, students learned all about the science of human-AI interaction, such as how and when to deploy social AI systems, the social consequences of perceiving AI as conscious, the ways in which relationships can change in an AI environment, and more. Students finished the session with a base of knowledge about the trends and discoveries within human-AI interaction research and an understanding of how to think through the ethical issues of deploying AI systems. Following the session was a networking session to connect and collaborate with other students.